Rebel Oil Co. v. Atlantic Richfield Co.

Rebel Oil Company (plaintiff) sued Atlantic Richfield Company (ARCO) (defendant) for predatory pricing of self-serve, cash-only gasoline in Las Vegas, with both parties agreeing on the relevant geographic market but disputing the product market definition: Rebel argued the market should be limited to self-serve gasoline alone, while ARCO argued it should include both self-serve and full-serve gasoline, since full-service stations could easily convert to self-service. The district court agreed with ARCO's broader market definition, and Rebel appealed.