POM Wonderful LLC v. Coca Cola Co.

Coca Cola's (defendant) Minute Maid juice, though 99.4% apple and grape juice and containing only trace pomegranate and blueberry juice, was labeled "Pomegranate Blueberry" in large letters with fruit imagery; POM Wonderful (plaintiff) sued under the Lanham Act, alleging the label misled consumers about the juice's composition. The district court granted Coca Cola partial summary judgment because the FDA had permitted the label, and the Ninth Circuit affirmed.