National Pork Board v. Supreme Lobster and Seafood Co.
Trademark Trial and Appeal Board
96 U.S.P.Q.2d 1479
Relevant factsFree
NPB spent over $500 million advertising "THE OTHER WHITE MEAT" between 1987 and 2007, the slogan appeared in pop culture and academic literature, and roughly 85% of adults recognized it. Supreme Lobster applied to register "THE OTHER RED MEAT" for salmon, and NPB opposed on dilution-by-blurring grounds.
IssueFree
Whether a trademark must be famous to be the subject of a trademark dilution claim.
Related cases
Bayer Aktiengesellschaft v. Stamatios Mouratidis2010 TTAB LEXIS 218 (2010)Brill v. Walt Disney Company246 P.3d 1099 (Okla. Civ. App. 2010)Amazing Spaces, Inc. v. Metro Mini Storage608 F.3d 225 (2010)Aksamit v. Krahn227 P.3d 475 (2010)Ariad Pharmaceuticals, Inc. v. Eli Lilly & Co.598 F.3d 1336 (Fed. Cir. 2010)