National Pork Board v. Supreme Lobster and Seafood Co.
Trademark Trial and Appeal Board
96 U.S.P.Q.2d 1479
Relevant factsFree
NPB spent over $500 million advertising "THE OTHER WHITE MEAT" between 1987 and 2007, the slogan appeared in pop culture and academic literature, and roughly 85% of adults recognized it. Supreme Lobster applied to register "THE OTHER RED MEAT" for salmon, and NPB opposed on dilution-by-blurring grounds.
IssueFree
Whether a trademark must be famous to be the subject of a trademark dilution claim.
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