Louis Vuitton Malletier, S.A. v. My Other Bag, Inc.
United States District Court for the Southern District of New York
156 F. Supp. 3d 425 (2016)
Relevant factsFree
My Other Bag, Inc. (MOB) (defendant) sold utilitarian canvas totes reading "My Other Bag..." on one side and displaying "MOB" graphics evoking Louis Vuitton Malletier, S.A.'s (plaintiff) famous "LV" mark on the other, playing on the classic "my other car is a [luxury car]" bumper-sticker joke and marketed as everyday bags fit for the grocery store or gym; Louis Vuitton sued for trademark dilution, and MOB moved for summary judgment.
IssueFree
Whether a company's evocation of a trademark that communicates to a consumer that the company is distinct from the trademark owner and is poking fun at the trademark constitutes trademark dilution.
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