Jordache Enterprises, Inc. v. Levi Strauss & Co.
United States District Court for the Southern District of New York
841 F. Supp. 506 (1993)
Relevant factsFree
Levi Strauss (plaintiff) had trademarked several three-digit numbers on its jeans, including "501," since the 1960s, along with related numbers like "701" and "901." When Jordache (defendant) sought to trademark "Jordache Basics 101" and similar marks, Levi challenged the application as infringing; Jordache withdrew and refiled for "Jordache Basics 101 with star and wing design," which Levi again challenged, leading to this suit.
IssueFree
Whether the Lanham Act prohibits use of any reproduction or colorable imitation of a registered mark likely to confuse, deceive, or cause an appreciable number of prudent consumers to be mistaken about the goods' origin.