Izadi v. Machado (GUS) Ford, Inc.
Florida District Court of Appeal
550 So.2d 1135 (1989)
Machado (GUS) Ford, Inc. (defendant) ran an advertisement prominently promising a minimum $3,000 trade-in allowance toward buying a new Ford, but buried in fine print limited that allowance to only two specific vehicle models. Ahmad Izadi (plaintiff) tried to buy a Ford Ranger using the advertised $3,000 trade-in allowance, but Machado refused, citing both the fine print's model restriction and its position that Izadi's actual trade-in vehicle was not worth $3,000; Izadi sued for breach of contract, fraud, and deceptive trade practices, and the trial court dismissed his complaint.
Whether an advertisement can create a binding offer even if the advertiser did not subjectively intend to make an offer.