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In re California Innovations, Inc.

United States Court of Appeals for the Federal Circuit

329 F.3d 1334 (2003)

Relevant factsFree

California Innovations (plaintiff), a Canadian company, sought to register a composite mark featuring its company name for auto accessories and insulated food and beverage bags. The USPTO refused registration as primarily geographically deceptively misdescriptive, and the Trademark Trial and Appeal Board upheld the refusal; California Innovations appealed only as to insulated food and beverage bags and wraps.

IssueFree

Whether a geographically deceptively misdescriptive mark may be denied trademark registration without a showing that the geographic association had a material effect on consumers' purchasing decisions.

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