Taylor Wine Co. v. Bully Hill Vineyards, Inc.
United States Court of Appeals for the Second Circuit
569 F.2d 731 (1978)
Taylor Wine Co. (plaintiff) held thirteen registered "Taylor" trademarks dating to 1927 and had spent millions marketing wine under that name. Bully Hill Vineyards (defendant), owned by Walter S. Taylor, sold wine under the "Bully Hill" brand starting in 1970 and began using "Walter S. Taylor" as a brand name in 1977. Taylor Wine Co. sued to enjoin Bully's use of the "Taylor" name, and the district court granted a broad injunction barring any use of the word "Taylor" in Bully's marketing and labeling; Bully appealed.
Whether a court may broadly enjoin a competitor from using his own surname on his products when that surname is already a competitor's trademark with secondary meaning.