O'Bannon v. NCAA

O'Bannon (plaintiff) brought a class action against the NCAA (defendant), alleging its rules banning payment or extra scholarship money to student-athletes unreasonably restrained trade in the market for Division I athletic and educational opportunities. The NCAA defended the rules as serving amateurism, competitive balance, integration of academics and athletics, and increased output, while the plaintiffs proposed less restrictive alternatives that could achieve those same goals.

Whether NCAA rules outright prohibiting schools from sharing any revenue generated from the use of student-athletes' names, images, and likenesses violate the Sherman Antitrust Act.