MasterCard International Inc. v. Nader 2000 Primary Committee, Inc.
United States District Court for the Southern District of New York
70 U.S.P.Q.2d 1046 (2004)
Relevant factsFree
MasterCard's (plaintiff) famous ad campaign listed purchased items and their costs before ending on an intangible, unpurchasable item labeled "Priceless," with a voiceover stating certain things money can't buy. Ralph Nader's 2000 presidential campaign (defendant) ran an ad in the same style, referencing fundraiser dinner prices and campaign half-truths before concluding "finding out the truth: priceless. There are some things that money can't buy." MasterCard sued Nader for trademark dilution, and Nader moved for summary judgment.
IssueFree
Whether noncommercial uses of a trademark are exempt from the Federal Trademark Dilution Act.
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