Jordache Enterprises, Inc. v. Hogg Wyld, Ltd.
United States Court of Appeals for the Tenth Circuit
828 F.2d 1482 (1987)
Relevant factsFree
Jordache (plaintiff), a major jeans manufacturer, used its name in script and in block letters over a horse-head logo on its products. Hogg Wyld (defendant), formed to market jeans to larger women, named its line "Lardashe" — a play on one founder's childhood nickname "lardass" — and marked its jeans with a smiling pig logo. Jordache sued for trademark infringement and dilution under the Lanham Act and state law; the district court found no likelihood of confusion between the marks, and Jordache appealed.
IssueFree
Whether an intent to parody an existing trademark supports an inference of a likelihood of confusion.
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