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1-800 Contacts Inc. v. Lens.com

United States Court of Appeals for the Federal Circuit

722 F.3d 1229 (2013)

Summary
Procedural History
Judicial Opinion
Citations

Initial-interest confusion is a valid basis for a trademark-infringement claim under the Lanham Act.

Relevant Facts

1-800 Contacts Inc. (plaintiff) sued Lens.com (defendant) for trademark infringement, alleging initial-interest confusion. Lens.com affiliates purchased keywords similar to 1-800's mark for Google AdWords, generating links to Lens.com. Impressions didn't use 1-800's trademark. Evidence showed minimal consumer confusion.

Issue

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Holding & Reasoning

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Concurrence

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Dissent

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Last updated:

December 8, 2023

Judicial Opinion

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Procedural History

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Citations

722 F.3d 1229 (2013)

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