1-800 Contacts Inc. v. Lens.com
United States Court of Appeals for the Federal Circuit
722 F.3d 1229 (2013)
Initial-interest confusion is a valid basis for a trademark-infringement claim under the Lanham Act.
Relevant Facts
1-800 Contacts Inc. (plaintiff) sued Lens.com (defendant) for trademark infringement, alleging initial-interest confusion. Lens.com affiliates purchased keywords similar to 1-800's mark for Google AdWords, generating links to Lens.com. Impressions didn't use 1-800's trademark. Evidence showed minimal consumer confusion.
Issue
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Holding & Reasoning
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Concurrence
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Dissent
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Last updated:
December 8, 2023
Judicial Opinion
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Procedural History
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Citations
722 F.3d 1229 (2013)